Media Audi A2 key concepts

detail what you think the overall meaning behind the advert using language to construct the intended meaning.




content codes(mise en scene)

Setting was not one specific place the camera was following the car through the town/city which suggests it is a conveinent car for a lifestyle of a average person who has a busy or works from place to place.
Lighting was qute bleak which makes the car stand out however in some clips the footage was brighter and made the whole advert more intersting and appealing.
there was a brezze throughout the advert which makes the car look brezzy in the sense of a smooth ride gliding past the people in the town which gives a  refreshing effect.

written codes
Where do you want to go?
How much fun is good for us?
What do we find attractive?
These quotations are all direct to the audience, the whole footage is filmed as if the viewer is there as well as the informal language speaking out to the viewer it makes the whole advert more familiar. Apart from the written language there is no non diegetic sound or diologue.


tech codes

The music was quite powering made the car seem imperior, important the music was quite victorious.
The video itself was very animated throughout, the camera angles glided together and fitted with the car's sleeknest. There are a few rerflections of the car in mirrors, windows and water, this adds to the shimmery effect of the car being shiny and sophisticated and also adds to the whole sense of the viewer being there and the car reflection shinying back at them.
The lighting, colour had been edited it was quite greyscaled and dull in some parts of the advert and then bright and gleaming when showing the car the colour gave a modern feel to the advert colors like whites and greys were used throughout and simple patterns and textures. There was also a sense of 3D as there were close up of objects and the focus of the camera made it seem more realistic and defined, for example the paper at the start floating within the air made it look as if it was right infront of you.


the overall meaning behind the advert was to make the car look independatly attractive and performance wise to the higest standards. Using the virtual technique of the car driving around as if the viewer was there in the front seat makes the advert realistic, its appealing to most generations as there was amixture of diffrent people of diffrent ages throughout the footage.

direct to the audience slow fast pace music virtual as if your in the car itself. silver car- luxury camera angle looks above and inside the car- edit.